Community Intelligence Report
Every six months
- Population and growth trends
- Income and employment profile
- Religious landscape map
- Where to concentrate first
- The twelve audience profiles, sized and ranked for your area
- Seasonal ministry calendar
Community Outreach Intelligence
The question behind this service: how much do we know about the people living within ten miles of our building, and what are we doing to reach them?
Go into all the world and proclaim the gospel to the whole creation. Mark 16:15, ESV
The command is outward. The harvest is in the community surrounding your building, not only in the pews inside it. This service watches that community and tells your ministers and elders what it finds.
The inward drift, and why it happens
Inward-focused ministry is not the result of unfaithfulness. It is the natural outcome of a congregation doing what it has always done — caring for the people it already knows. Members have needs. Families have crises. Elders carry burdens. Sunday services, Bible classes and member care fill the calendar.
Meanwhile the community outside changes without the congregation fully noticing. New families move in. A neighborhood turns over. The largest employer sheds jobs, or a new one brings them. People settle nearby who have no church at all and have never once been asked. Those are open doors, and they open and close without the congregation ever knowing they existed.
Other things a community goes through are not doors at all. A death, a family coming apart, a teenager who is not all right — the brief that arrives each weekday will tell you, and it will not dress any of it up as an opportunity. Those are neighbors to go and stand beside.
Three short films
Each of these takes a few minutes and stands on its own. Nothing is requested from YouTube, and nothing is set on your device, until you press play on one.
The Fairview Report: mapping a changing mission field
What a Community Intelligence Report actually contains, walked through for a congregation whose neighborhood changed around it.
The Capacity Equation
The question elders raise first: we are already stretched, so what would this actually cost us in people and hours?
The Anatomy of a Missed Moment
How an open door opens and closes in a community without the congregation ever knowing it was there.
What is delivered
Every document arrives as a formatted Word file at the addresses you specify. There is no dashboard to log into and no platform to learn.
Campaign Portfolio
Every thirty days
- Five to seven campaigns built on the research
- Scripture and theological theme
- Step-by-step plan
- Budget estimates
- Volunteer role breakdown
- How to tell whether it worked
Daily Community Brief
Every weekday
- Local news ranked by relevance to your congregation
- Embedded source citations
- Prayer focus from today's news
- What it means for your campaigns
- Sermon series suggestion
Social Media Calendar
Every weekday
- The next seven days of posts, redrawn each weekday
- Tied to the active campaigns
- Written in the congregation's own voice
How it works
- We research your community. Census data, local government reports, school district information, community news and the religious landscape within a few miles of your building go into a picture of the people who live near you, their economic pressures and their specific needs, sized against the twelve audience profiles.
- We design campaigns for those people. Each targets one of the profiles found in your field — the Cultural Christian, the Casually Dechurched, the Young Family Under Pressure, the Newcomer, the Bereaved and the Aging — with scripture-grounded strategy, a plan in stages, budget estimates and volunteer roles.
- We watch the community every weekday. Local news, government announcements, school communications and civic developments are ranked by relevance to your congregation, each paired with guidance on how today's news connects to your active campaigns.
- We email the documents to your ministers and elders. Ministers receive the daily brief each morning; leadership receives updated portfolios every thirty days.
Setup takes minutes.
Sample documents
These are real documents for a congregation that does not exist. Fairview Church of Christ — the congregation in the videos above — was given an address in Murfreesboro, Tennessee, and the service then ran for it exactly as it runs for a paying congregation. The community research is genuine and the analysis is unedited; only the congregation is invented. The documents below come from a later run than the one in the videos, so their figures differ from those shown there.
They are not a real congregation's documents with the name removed. A Community Intelligence Report names the streets, the school district and the senior residences near a building, and a Campaign Portfolio carries what that congregation can actually carry in people and money. Those belong to the congregation that commissioned them.
- Community Intelligence Report Download
- Campaign Portfolio Download
- Daily Community Brief Download
- Social Media Calendar Download
We can produce the same four documents for your own congregation's address, so your leadership sees its own community rather than somebody else's.
What this is not
| It is not | What that means in practice |
|---|---|
| A replacement for prayer | This provides data and strategy. The work of the gospel requires the Holy Spirit, faithful members and a praying congregation. It serves the mission; it does not replace it. |
| A program to adopt wholesale | The campaigns are starting points for your leadership's judgment, not mandates. Your elders and ministers decide what fits the congregation's capacity, character and calling. |
| About making the church more like a business | Research is a tool. The goal is conversion, baptism and discipleship — not metrics, market share or institutional growth. |
| A reason to neglect member care | This adds an outward focus. It does not diminish the responsibility to shepherd the flock. Both are commanded, and both are possible. |
| Generic Christian content | Every document is produced for Churches of Christ. No pastoral staff models, no altar calls, no sacramental language. |
Adding without replacing
The concern elders raise when outreach is discussed is capacity. The congregation is already stretched; members are already busy; programs already compete for attention. That is a legitimate concern and this service does not dismiss it.
The aim is not another program on the calendar. It is clarity added to the ministry already happening. A minister who reads Monday's brief is better prepared for the conversations he will have that week. An elder who understands the shifts in the ten-mile radius makes better decisions about where to invest the congregation's energy. A family who learns there has been a death on the next street knows to go and sit with the neighbors.
The goal is simple
A congregation that knows its community is a congregation that can love its community well — and that is the Great Commission lived rather than scheduled.
Getting started
We can produce a sample Community Intelligence Report, Campaign Portfolio and Daily Community Brief for your congregation's own address, and meet with your leadership to discuss how the service fits your capacity. Once a congregation is enrolled, documents begin on the next scheduled cycle.